One of the quickest ways to build your brand online is to use someone else’s. No, I don’t mean stealing anyone’s stuff, I mean you can use other brands to piggyback onto yours. This is what is known as Influencer Marketing.
The idea here is that you tap into the existing followers of other brands to bring awareness to your own, which in turn keeps traffic flowing to both of your brands. The audience already exists, you are merely drawing them to something they are already interested in through another content source. The influence marketer or other brand holder reciprocates when you share their content, by in turn sharing yours, and you both benefit.
Tapping Into a Trusted Community
Influence marketers have already built a loyal fan base; they are trusted and credible. Their recommendations are respected in the online community, so it’s a win-win to promote them to promote you.
Their audience is looking for what you have; you are simply offering them another means to get it, while not detracting from your influencers’ brand. In fact, you can help build their audience while you build your own. How’s that for a marketing strategy?
Get Your Brand Noticed
You can reach a wider audience faster by linking up with influencer marketers. It’s simple, really: supply content that is valuable and adds to the social media reach of the influencer, which in turn gets your name and brand out there, more people learn who you are, what you’re all about, and what you can offer them.
The key here is to offer the best quality products, ideas, solutions, whatever your brand is designed to do. When you share the content of your influencer, they see what you’re doing, they, in turn, share your content and this makes your brand available to their established following. You both win.
It’s important to link up with a credible, value-conscious influencer so that each of your brands is putting forth the best of what both of you have to offer, benefitting your audience and theirs.
Boosts Your Content
When using the existing content of an influencer, you naturally increase the volume of your own. This is particularly useful when looking to fill space when you’re out of ideas or need more quality of content when publishing on social media.
It’s not unusual to run out of ideas for your social media marketing, lose focus or just not feel inspired on any given day. Sharing the ideas of your influencer can help in filling in areas where you need more content in your social presence.
By sharing the valuable content of the influencer, you add to the credibility of your brand, get fresh leads through their audience and improve your overall marketing in one fell swoop.
Reaching Your Preferred Audience
When you place your content with the right influencers, you are reaching your target audience by providing an already interested community access to your brand. The influencer has done most of the work for you by building this audience; this costs you less and saves time.
By using influencers’ content that is relevant to your own, you tap into an audience that is already interested in what you have to offer. This virtually eliminates the need to spend money locating and testing your target audience.
People on social media love to share ideas and content, especially if it’s quality and is relevant to their lives. By sharing content with the right influencer, you are tapping into this rich market of built-in advertising.
Gives Great Value to Your Intended Audience
Don’t you always want to provide relevant, quality content to your users? This technique provides the best to your audience, as it works on the concept that the influencer has already provided their users with valuable content. You can now use that content to benefit your audience, which helps the influencer as well. It raises the level of credibility and quality for both your brands.
Opens Up Partnership Possibilities
Building a relationship with an influencer can lead to partnerships and connections you wouldn’t otherwise be exposed to. Expanding your reach can open doors for you and your brand. Joint marketing, event hosting, among other things can be just the boost your brand needs. By adding more reliable, quality content to your social media marketing, you can make many valuable connections for you and your brand.
Conclusion
Influencer marketing is a solid strategy whether you are just starting your brand or you’ve had trouble reaching your target audience through your social media marketing. Getting your first project started can quickly lead to better results for all your marketing strategies.
While social media marketing is just one aspect of any marketing strategy, it can be very positive and widespread when you let the audience and the influencer do much of the work for you.
As an inbound marketing strategy (the process of gaining prospects through content creation before they are ready to buy your product), the influencer marketing tool is ideal for attracting users that need and want your brand. It’s an easy and efficient way to build your online presence through social media and beyond.
May 28, 2018
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